Animated Explainer Video Service

Challenge

Capturing learner attention in a distracted world

An industry leader in professional development, needed a more dynamic way to introduce their diverse range of training courses. Standard text-based introductions were failing to capture learner interest, leading to lower initial engagement. They needed a solution that would not only captivate learners from the start but also cater to different learning styles and set a unique, appropriate tone for each distinct course, from compliance to leadership.

ThinkingKap didn’t just create videos for us; they created a whole new energy for our courses. The feedback has been incredible. Learners feel more connected to the material before the course even begins.

Learn more about how our Animated Explainer Video Service can transform your training into a full-on learning experience.

Solution

Creating a new approach for course introductions

From passive text to dynamic visual storytelling

We determined that the most effective way to address RW-3’s challenge was to create a series of unique, well-crafted animated explainer videos to serve as the opening for each key training module. The strategy was to use visual storytelling to evoke emotion, create an immediate connection with the subject matter, and set a compelling tone for the learning to follow.

To cater to diverse learning styles and course topics, we designed a flexible production approach. This involved blending various media—including 2D character animation, whiteboard-style drawing, kinetic text, and professional voiceovers—to create videos that were not only visually appealing but also instructionally sound and perfectly matched to the intended audience of each course.

Approach

Designing a unique visual identity for every course

Here’s how our collaborative design process transformed the opening to the entire course library:

An animated graphic showing a central tablet with the word "Authenticity," surrounded by diverse character icons against a world map background, representing global inclusivity in eLearning.

Setting the Visual Tone

To set the emotional and conceptual tone for a course on Authenticity, we used clean, professional 2D animation with a diverse cast of character icons, immediately establishing a theme of inclusivity and connection.

Two women stand and sit with documents, while a man in glasses sits across a desk from another person. Text banners read: “Understanding anti-discrimination laws and practices… foster a respectful, inclusive, and equitable work environment.”.

Blending Animation with Reality

For a course on Anti-Discrimination, we blended a friendly animated character with real-world office imagery. This approach made complex legal concepts feel more grounded and relatable, bridging theory with practical workplace application.

A diverse team sits around a conference table while a woman presents, pointing to a screen that says, Diversity makes teams stronger. A video call with diverse participants is shown on another screen.

Whiteboard for Clarity & Impact

To emphasize a key message in a Diversity & Inclusion module, we switched to a whiteboard animation style. This technique provides visual clarity and makes powerful statements—like “Diversity makes teams stronger”—memorable and impactful.

Three workers in safety gear and helmets are discussing a document inside an industrial facility; viewed through a circular opening. A pink banner reads Industry Specific Requirements.

Tailoring for the Audience

For a course with an industrial focus, we shifted the visual style completely, using real-world photography and a distinct color palette to create a look-and-feel that would resonate with the specific audience and their work environment.

Impact

Enhanced engagement and improved knowledge retention

Key learner outcomes

Significantly increased learner motivation and interest in the subject matter
Improved comprehension and retention through effective visual storytelling
Established a dynamic, engaging start for every training module
Created a unique and appropriate vibe for each distinct course

The results speak for themselves: professional materials transform training impact

The introduction of custom animated explainer videos immediately transformed the learning experience for RW-3’s audience. By replacing static text introductions with dynamic visual stories, learners began each module with higher levels of engagement and a clearer understanding of the course’s value.

This upfront investment in engagement paid dividends throughout the training. Learners were more connected to the material, leading to better focus and higher completion rates. The varied visual styles also ensured that each course felt like a unique, high-quality experience, reinforcing RW-3’s brand as a provider of premium, modern training solutions.

The Strategic Difference: This was more than a visual facelift. We worked with RW-3’s team to get to the heart of their engagement problem. That collaborative process is what allowed us to deliver a creative solution that had a real, measurable impact on their learners.

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