Challenge
Balancing customization and standardization for tailored eLearning solutions
Labelmaster needed to evolve their off-the-shelf courses, developed using Lectora, while creating customized training solutions tailored to individual customer requirements. They were uncertain if Lectora was the optimal tool for achieving these customizations efficiently while maintaining profitability.
The real challenge wasn’t just offering customization—it was establishing procedures and standards to guide the customization process while determining the best eLearning tool, balancing customization with standardization, and appropriately pricing their services. This complex challenge required a strategic approach to ensure both quality and profitability.
Collaborating with ThinkingKap has been an excellent experience. Their expertise in instructional design and customized training solutions transformed our approach and significantly improved our service delivery. We highly recommend their consulting services to any organization seeking to enhance their training programs.
Learn more about how our Corporate Training Consulting services can transform your approach – and enhance quality and profitability.
Solution
Strategic consulting streamlines custom eLearning development
From uncertain customization to strategic excellence: a business transformation
Labelmaster faced a complex business challenge: how to evolve their training offerings from standardized courses to a profitable custom solutions model. Our engagement began with a thorough evaluation of their technology, workflows, and curriculum architecture.
The solution was a multi-faceted consulting partnership. We provided a strategic recommendation to switch authoring tools to Articulate Storyline, helped document efficient and repeatable customization processes, and co-developed a new curriculum framework and pricing strategy. This transformed their entire approach to custom training for sustainable growth.
Approach
Strategic consulting methodology that transforms training business operations
Here’s how our collaborative consulting process revolutionized Labelmaster’s custom training capabilities:
Comprehensive Technology Assessment and Recommendation:
We evaluated Labelmaster’s current eLearning platform (Lectora) against industry-leading tools, analyzing their specific use case requirements. Our in-depth analysis concluded that switching to Articulate Storyline would better facilitate their customization needs and improve development efficiency.
Standardized Process Development and Documentation:
We helped Labelmaster streamline their existing activities into efficient, repeatable processes. We then documented comprehensive standards ensuring everyone would handle customization projects consistently, creating scalable operations that maintained quality while reducing development time.
Strategic Curriculum Architecture Design:
We collaborated with Labelmaster to design their entire curriculum architecture, including individual courses and how those courses fit together to create various specialized tracks (air, rail, ground transportation, etc.), providing a comprehensive framework for their offerings.
Customization Framework and Pricing:
Strategy We helped Labelmaster determine optimal customization options that could be reasonably managed without every course starting from scratch. This included developing pricing strategies that ensured profitability while remaining competitive in the marketplace.
Impact
Enhanced operational efficiency, profitability and market positioning – strategic transformation drives growth
Key learner outcomes
- Streamlined development processes with standardized procedures reducing project timelines and costs
- Enhanced operational efficiency through optimized team roles and technology platform selection
- Improved profitability via strategic pricing models and efficient customization frameworks
- Strengthened market position with scalable custom training solutions that differentiate from competitors
Labelmaster’s newly customized training solutions are a tremendous success
Labelmaster’s newly optimized training solutions proved tremendously successful. The consulting engagement achieved the optimal balance between standardizing content for efficiency and allowing for customer-specific customizations that commanded premium pricing.
The project helped clarify and define optimal roles for team members based on their unique skills and capabilities. This strategic reorganization allowed Labelmaster to concentrate on client relationships and content management while ThinkingKap handled customization development and annual regulation updates, creating a sustainable partnership model.
The Strategic Difference: This went far beyond course development; it was a deep business process consultation. We worked with Labelmaster to re-engineer their entire custom training workflow, from tool selection to pricing strategy. This strategic approach established a scalable, profitable new model for their business.
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