RE: Thinking

Animated Explainer Video Services

Transform complex topics into engaging visual stories that capture attention and drive understanding.

Together, We Create Stories

A person sits at a desk working on a laptop, perhaps scripting an animated explainer video. A child sits on their lap, reaching for the keyboard. A cat sleeps beside the laptop, and a coffee mug rests near a notepad and pencil.


Even complex ideas deserve to shine

Want to explain your product, service, or complex concept in a way that’s both engaging AND memorable? 

Our custom animated explainer videos cut through the noise, simplify the complex, and leave lasting impressions that drive real results.

A woman in an office smiles knowing that she has an animated explainer video for her project

Custom animated video solutions

Our team dives into your story, audience, and goals to create custom animated explainer videos that capture your brand’s personality and resonate with your learners.

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Every story is unique – and your explainer video should be too. We work closely with you to craft visual narratives that transform abstract concepts into relatable, memorable experiences that stick with your audience.

Script development & storytelling

We begin by understanding your business, audience, and key message. Then we craft compelling scripts that align with your brand and learning objectives while keeping viewers engaged from start to finish.

Custom animation & visual design

Our talented team of animators and designers bring your story to life with stunning visuals, engaging characters, and that all-important “wow” factor that makes complex ideas easy to understand.

Professional production process

From script to screen, we handle every step of production – scriptwriting, animation, voiceover, and sound design – ensuring your vision becomes a polished, professional video.

ThinkingKap’s animated approach

We work closely with you to create animated explainer videos that don’t just look great – they achieve your specific goals and connect with your audience on a deeper level.

Collaboration is key to video excellence

We start by getting to know your business, target audience, and the key message you want to convey. We’ll determine the optimal style, tone, and length for your video, ensuring it aligns perfectly with your objectives.

From script to screen: a seamless process

Our team of scriptwriters, animators, and voiceover artists handle every step of production, ensuring your vision is brought to life with stunning visuals and engaging storytelling.

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Cut through the noise and make a lasting impact

Today’s attention spans are shorter than ever. Animated explainer videos are your secret weapon for capturing attention and making complex ideas stick.

Boost engagement & understanding

A two-minute animated video can carry a concept that a page of text makes people work for. Animated videos make complex information easy to understand and remember, keeping your audience engaged from first frame to final scene.

Drive results & business growth

Whether you’re launching a new product, explaining a complex service, or boosting employee performance, well-crafted animated videos can work wonders for your bottom line and learning outcomes.


Types of animated videos

At ThinkingKap, we offer a range of animation styles to bring your eLearning content to life. Whether you’re drawn to the simplicity of a whiteboard video or the vibrant storytelling of 2D animation, we’ll help you choose the perfect style to engage your audience and achieve your learning objectives.

Animated explainer videos

Explainer videos use 2D animation to bring your content to life with vibrant characters and scenarios that capture attention. This style is great for scenarios where you want to create a relatable narrative, making abstract ideas tangible and fun to explore.

Whiteboard explainer videos

Whiteboard videos are like storytelling on a canvas, where illustrations are drawn in real-time to simplify complex concepts and keep learners hooked. They’re perfect for businesses looking to explain intricate processes or ideas in an engaging, clear, and memorable manner.

Kinetic typography

Kinetic typography is all about transforming text into a dynamic visual, helping key points leap off the screen. It’s a powerful tool for emphasizing crucial information and keeping learners engaged with the rhythm and movement of the message.

Experts in animated explainer videos


Anyone can cobble together a few animated slides and call it a day.  At ThinkingKap, we’re passionate about crafting animated explainer videos that are not only visually stunning but also strategically designed to achieve your business goals.

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A creative powerhouse at your fingertips

Our team of award-winning animators, scriptwriters, and voiceover artists will work tirelessly to bring your vision to life – whether you’re dreaming of a fun and playful whiteboard video or a sleek and professional animated explainer video.

Not just a pretty picture: a results-driven approach

We don’t just make videos; we tell stories that connect, resonate, and inspire action.  From script development to animation style – and voice to color palette, every element is strategically designed to maximize your video’s impact.


Learn more about ThinkingKap.

Make learning experiences memorable and engaging with unforgettable animated explainer videos

Let’s talk about how animated explainer videos can tell your story.

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We love answering questions about animated videos!

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What makes an explainer video actually teach?

The script. Animation holds attention, but the teaching is in what gets said, in what order, with what emphasis. We spend more time on the script than the animation, and it shows in what viewers retain.

Should we just make videos in-house?

If you have an animator and time, maybe yes. Where teams get stuck is script and pacing, not software. If you go in-house, our honest advice: write the script for the ear, cut it by a third, and only then animate.

What does the process look like?

Script, then storyboard, then animation with voiceover. You review and approve at each gate, so nothing about the finished video is a surprise and changes happen where they’re cheap.

How long should an explainer be?

One concept, sixty to ninety seconds. Past two minutes, completion drops fast. A complex topic does better as three short videos than one long one, and the short ones get reused in more places.

Is video the right format for our content?

Video suits concepts, processes, and stories. If your content is reference material people need to look up and act on, a video is the wrong tool, and we’ll say so before you spend on one.

Okay, I’m sold! How do we get this show on the road?

Just click that shiny button below, and let’s chat!  Our team of animated explainer video experts is standing by, ready to answer your questions, brainstorm ideas, and get your project rolling.